OUR SCOPE
1 / Category management
To deliver the right product, in the right place, at the right time for the
right consumers and efficiently negotiate with suppliers.
2 / Sales forecasts
To optimize resource allocations and prevent Out Of Stocks.
3 / Consumers Insights
To get to know your end users like no one does and to act upon them with maximum
efficiency.
4 / Product Development
To improve products and brand portfolio in an ever changing environment and to
allow risk taking attitude by encouraging true innovations.
We rely on the latest methods and algorithms for product development, for
instance :
• Flash Categorizations for envisioning consumers’ mental maps
• Tandem methods and logistic approach to elaborate products and brand
positioning
• Kano model and methods to promote product innovation in a saturated market
• Bayesian intuition test to integrate your expert’s opinion in a product development
• Log-linear modeling to unlock liking or preference drivers among brands and
products
• Maxdiff scales to reveal hidden consumers decision trees in products proposals
• Bayesian networks to rapidly identify and predict sensible bottle necks in the
means end chains
of a product evaluation process
• Simultaneous Structural Equations and latent variables to reinforce your brand
USP
• Survival analysis to identify the magic moments of your product utilization
…and many more
5 / Market Intelligence
To regroup all informal texts and signals collected within a company to deliver
an intelligence synthesis upon competitive activity.
